Integrated national awareness/marketing campaigns: direct to consumer, PR, direct, online, social & traditional media, relationship marketing
Grassroots initiatives: regional and local coalition building, stakeholder mobilization, local media outreach
Content syndication: original or adapted content for marketing, online/social, media and educational pieces with cultural relevance to the target audience
Co-branded partnerships campaign: customized health care education/corporate social responsibility platform program in collaboration with major Hispanic association or media partner
Hispanic marketing opportunities consultation: education/brainstorming session focusing on landscape analysis, assessment of current Hispanic programming/opportunities, strategy, and output
Grassroots program in Los Angeles County to educate Latino parents about the need to
vaccinate their teenage children against whooping cough and meningitis, and to promote
the availability of government-subsidized vaccines for eligible families.
Voces de la Meningitis
(Voices of Meningitis)
Aligned with local and national influencers (like TV actress Giselle Blondet) to reach
Latina moms with messages about the importance of
protecting their preteens and teens from meningococcal
disease by getting them vaccinated.
Rostros de la Gripe
(Faces of Influenza)
Grassroots and national programming with celebrity spokespeople including Lili Estefan, co-host of Univision's El Gordo y la Flaca, to encourage families to get vaccinated against influenza every year.
Epilepsy Advocate
Engaged renowned Latina epileptologist for media and community outreach to help dispel the myths and educate the Hispanic population about treatment options and living well with epilepsy.
Get Your Teens Vaccinated
Voices of Meningitis
Faces of Influenza
Epilepsy Advocate