|
GROWING MARKET
|
|
- LATINOS: fastest-growing minority
- US Hispanic population is THE 15th LARGEST CONSUMER ECONOMY IN THE WORLD with buying power expected to increase to $1.5 trillion by 2015
- 80% OF US LATINOS say they would like to receive more information in-language about medical innovation
- 79% of US Latinos act on health information delivered via social networks and the media
|